AMD has revealed India’s price for the Radeon RX6600XT. The company claims that the price is Rs. 31,990 + 18% GST, or Rs. This price seems to be far off the reality. You’ll pay a lot more if you look at the majority of retail websites.
The AMD Radeon RX 6600XT India Price Is a Sick Joke
Case in point: a listing on Prime ABGB lists the price of the AsRock variant of the AMD Radeon RX 6600XT as an astounding Rs. It was initially priced at Rs. 86,500 but has since been reduced to Rs. 45,430 You’ll pay Rs. 51,250 to purchase the Powercolor-branded version of this GPU.
We are left wondering, “Why even disclose a price of Rs. It’s a far cry from reality. However, 37,748.20 AMD provided us with some information, and we will update the story as soon as we hear back from them.
This announcement is so tone-deaf that AMD seems to be burying its head in the sand. Particularly in the wake of Nvidia having a similar issue with the RTX 3060, at least Team Green’s distributor had the common sense to mask the hypocrisy of such a move by labeling the announced price as “for reference.” However, this explanation is not offered.
It would be reasonable to assume that brands would have learned by now. Here’s the complete AMD release from earlier this week:
AMD today announced the availability of Radeon RX6600 XT graphics cards, which are designed to deliver a high-framerate and high-fidelity 1080p gaming experience.
Radeon RX6600 XT sets a new standard in 1080p gaming with its revolutionary RDNA 2 gaming architecture and 32MB Infinity Cache. AMD Smart Access Memory is also available. In addition, it features powerful software like AMD FidelityFX Super Resolution and AMD Radeon Boost to deliver an unparalleled gaming experience.
The Radeon RX6600 XT will be available at global etailers/retailers of AMD board partners such as ASRock, ASUS, and Biostar. It starts at INR 31,990 + 18 % VAT. It will also be available in high-performance pre-built systems from OEMs or system integrators starting this month.
Indian PC gamers will pay close to Rs. So AMD’s India price announcement for 50,000 is a flat-faced lie.
Why are India’s GPU prices so high?
This issue isn’t just for AMD. Similar shenanigans have been committed to Nvidia’s mid-range offerings, such as the RX6600 XT and the RTX 3060.
Clonotech reported that Indian distributors had spiked the Nvidia RTX 3060 GPU price, so much so that buying Nvidia’s mid-range, the budget-oriented offering would cost you more than a PS5. Of course, it would be easy to ignore such problems due to ongoing chip shortages and cryptocurrency mining. However, multiple Indian retailers have told us that the reasons for high GPU prices in the nation are entirely different.
Instead, PC component distributors and channel partners are using Nvidia’s ongoing popularity to sell existing inventory.
“Price is approximately Rs. 60,000 [compared to Rs. 29,500] because brands are telling sellers to buy five to six cabinets and two to three AIO and coolers and other components like PSUs with it,” said Pratik Mody, Founder of Techsyndrome. They will only get GPUs if they do not. They are selling them at this price only to cover the cost of AIOs and cabinets.
Rashi Peripherals, a Mumbai-based company, offered some explanations behind the move. But, unfortunately, Delhi’s Acro — which distributes for Nvidia — didn’t. As a result, it doesn’t do much to ease concerns among Indian gamers about whether PC gaming is worth their time.
Some retailers have taken to YouTube to cite Clonotech reporting (at the 4:45 mark of the video below). The same situation is with AMD.
AMD Forces MRP
One word: no. This was the case with the RX 6700 XT’s recent launch. It has been a problem with AMD since before the chip shortages and crypto boom. It is clear that the company does not control its supply chain or chooses to ignore it.
AMD is positioning Radeon RX6600 XT as a mainstream gaming option and targeting 1080p resolution. Unfortunately, this price gouging doesn’t help maintain India’s perception that PC gaming is an affordable way to play. This has been a persistent concern for AMD, so it is unlikely that AMD will care.
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